HG Design

2008-05-16T08:00:00.000-07:00

Kartell Maker's Mark Traits

Hexapoda Preps Quivira
Slicks Stitch Exposed

Exposed//Kit

2008-04-07T18:44:00.000-07:00

Exposed // Once I came up with several different types of exposed style binding, I wanted to take what I had created to the next level. This project is a book binding kit that comes with how-to cards of various stitching that I have created.

Stitch//Book

2008-04-07T18:40:00.000-07:00

Binding to be seen // When I first started taking book arts, I didn’t know there were so many different possibilities how books could be made. In book arts 1 I was introduced to exposed spine binding. Since I loved this binding method I started experimenting and developing my own exposed spine stitching. This project is an example of one of the stitchings that I have come up with.

Slicks//Taxi Cab

2008-04-07T18:31:00.000-07:00

For Hire // Rather than having a modern car as a cab, I chose a 1962 Cadillac to bring back a classic nostalgic feel. I wanted something that was not only interesting, but memorable and recognizable. I didn’t just want a catchy name, but a character that could be associated with the company’s brand. Since I wanted a retro feel to the cab company, my design for the logo was influenced by the product mascots of the 1950’s and 1960’s.

Quivira//Wine

2008-04-07T18:03:00.000-07:00

City of Gold // In researching various wine companies I came upon Quivira. The story behind the name is what lead me to want to pick this for my project. Quivira is one of the lost city’s of gold, so I wanted the labels to have an elegant, classic, old world feel. I also wanted to tie in the idea of exploration—in search of this lost city by placing a compass on the tops of the wine bottles.

Preps//Food

2008-04-07T17:57:00.000-07:00

Spicing things up // Preps is a gourmet food store for people who enjoy cooking and trying new recipes. This store focuses on creating customized food orders. The concept behind this project is “made for you”, so I designed the labels to resemble diner tickets, to give the feel that it is your personal order.

Hexapoda//Book

2008-04-07T17:36:00.000-07:00

Metamorphosis // This book illustrates in detail an insects life cycles in its various forms. The book also explores the anatomy and habitats of the most common insects. In researching numerous insects I developed patters that were inspired by the different parts of an insects. I wanted this book to have a very scientific feel, everything cataloged and recorded.

Traits//Paint Cans

2008-04-07T17:22:00.000-07:00

Adding Color // In researching the Benjamin Moore company I found that in the many products that they have each had a different brand logo design. I redesigned the logo to have a cleaner more modern feel. I took that same idea in designing the label. There are many different options when choosing paint, so I wanted a label that was clear and easy to read.

Maker's Mark//Whisky

2008-04-07T17:15:00.000-07:00

Make Your Mark // The objective of this project was to create an evolutionary and revolutionary design out of an existing spirit. For the evolutionary design I wanted to create more of an integration with the type and objects. In the revolutionary design I wanted the label to become the “mark” of the product. From my initial impression on the label I felt that there was a conflict between the name and the SIV brand. With this solution I removed the SIV brand and created the idea of a label and a mark as one.

Kartell//Catalog

2008-04-07T17:07:00.001-07:00

Made in Plastic // Rather than creating a typical product catalog, I wanted to create something that showed the unique individuality of the company and its products. Form my initial concept I wanted to incorporate both the science and furniture sides of Kartell. The cards alternate between showing the laboratory and furniture line. Since each piece of furniture has a distinguishing bold shape I used the silhouettes as a way of displaying them.