Maker's Mark//Whisky

Make Your Mark // The objective of this project was to create an evolutionary and revolutionary design out of an existing spirit. For the evolutionary design I wanted to create more of an integration with the type and objects. In the revolutionary design I wanted the label to become the “mark” of the product. From my initial impression on the label I felt that there was a conflict between the name and the SIV brand. With this solution I removed the SIV brand and created the idea of a label and a mark as one.