For Hire // Rather than having a modern car as a cab, I chose a 1962 Cadillac to bring back a classic nostalgic feel. I wanted something that was not only interesting, but memorable and recognizable. I didn’t just want a catchy name, but a character that could be associated with the company’s brand. Since I wanted a retro feel to the cab company, my design for the logo was influenced by the product mascots of the 1950’s and 1960’s.
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